Today’s guest blog post comes from Ronda Carnegie, Head of Global Partnerships from TED.
For the third year, TED and YouTube teamed up on Ads Worth Spreading, an initiative to recognize ads that inspire, educate and engage. Today at the TED2013 conference in Long Beach, Calif., this year’s ten winners were announced.
Ads were nominated in six categories: Talk, Social Good, Cultural Compass, Creative Wonder, Brand Bravery, and Education. Six nomination teams made up of one TED speaker and one rising thinker in advertising searched for ads in each category, while 25 leading figures in the ad industry searched for ads across categories.
Each of these ten ads go beyond the creative brief to spark imagination and create moments of emotional connection with audiences. The winning work will be showcased at TED2013 as well as on TED.com and you can watch them all here on YouTube. Combined, they have been viewed more than 100 million times on YouTube.
TED 2013 Ads Worth Spreading:
- Expedia - “Find Yours”
- Coke - “Security Cameras”
- Melbourne Metro Rail - “Dumb Ways to Die”
- Dell - “Meet Annie: The Girl Who Could Fly”
- TNT - “Your Daily Dose of Drama”
- Rainforest Alliance - “Follow the Frog”
- Channel 4 (UK) - “Meet the Superhumans”
- GlaxoSmithKline - “The Crowd”
- Dodge - “The Farmer”
- The Guardian - “Three Little Pigs”
Guest to the YouTube Blog Ronda Carnegie, Head of Global Partnerships from TED, recently watched “Young-Ha Kim: Be an artist, right now!”